Passkeys & WP-CLI Support added

KILL PASSWORDS FOREVER.

Replace traditional WordPress authentication with secure magic links and cryptographically verified passkeys. Click a link, or scan your finger, and you're in.

instant
magic login links
passkeys
support built-in
auto
logout
device
session control
zero
phishing
One click access
Phishing Resistant
Frictionless Flow

Passwords are broken.

Traditional passwords are frustrating for users and dangerous for your business. The data speaks for itself.

81%

Breaches use stolen passwords

According to Verizon's DBIR, weak or stolen credentials are the #1 cause of data breaches globally.

58%

Cart abandonment rate

Users frequently abandon logins and checkouts simply because they forgot their password and don't want to reset it.

$70

Cost per password reset

Forrester Research estimates the average IT help desk cost for a single password reset ticket is $70.

"Implementing passwordless authentication isn't just a security upgrade—it's a massive user experience improvement that directly impacts your bottom line."

Why use Magic Login?

Stop dealing with the friction of passwords. See how Magic Login solves real problems for site owners and their users.

Membership Sites

Friction during login is the number one reason users abandon your site. If users have to reset their password every time they visit, they'll stop coming back.

  • Eliminates "I forgot my password" tickets
  • Dramatically increases login completion
  • Creates a modern, premium feel
100% Login Rate

Secure Environments

Weak admin passwords are the leading cause of WordPress compromises. Magic links shift the burden entirely to the user's secure email provider.

  • Impossible to brute-force or guess
  • Lock down access to specific IPs
  • Use Passkeys for hardware-level security

Client Handoffs

Onboarding clients to their new site shouldn't involve sending temporary passwords over Slack or email that they never bother to change.

  • Generate direct links via WP-CLI
  • Set precise expiration times
  • Clients never deal with complex passwords
$ wp magic-login create client
Success: https://site.com/ml/x8f9...
Link expires in 15 minutes.

eCommerce Stores

Every step in a checkout process drops conversions. Don't let a forgotten password be the reason a customer abandons their cart.

  • Accelerate guest-to-member conversion
  • Eliminate checkout cart abandonment
  • Seamless integration with WooCommerce
+25% Sales

Prevent Content Piracy

Stop users from sharing a single paid membership account with multiple people across different devices. Protect your premium content and revenue.

  • Enforce "One Session" active login limits
  • Automatically log out shared devices
  • Boost individual subscriptions and sales

Everything you need

A complete passwordless authentication solution that eliminates passwords while improving security.

Magic Link Login

Users receive a secure, one-time login link via email. Click to authenticate—no password required.

Passkeys Support

Enable biometric authentication with Touch ID, Face ID, or Windows Hello. WebAuthn-powered, cryptographically verified security.

Full Branding

Customize colors, logos, email templates. Make Magic Login look native to your brand.

WP-CLI Integration

Generate magic links directly from terminal. Perfect for automation and developer workflows.

# Custom expiration (60 min)
$ wp magic-login create admin --expires=60

# Output only URL
$ wp magic-login create client --porcelain

Admin Dashboard

Track all magic links with status filters, search, and quick actions. Revoke or copy with ease.

IP Locking

Restrict magic links to specific IP addresses for enhanced security on sensitive accounts.

Rate Limiting

Built-in brute-force protection prevents automated email spam, securing site reputation.

Auto-Expiration

Configure strict time limits for links and sessions. Expired tokens are invalidated instantly.

One Session

Enforce a single active session per user. Logging in automatically logs out other devices.

Login to access in seconds

A frictionless authentication flow your users will love.

1

Enter Email

User enters their email address. No password field required.

user@email.
2

Receive Link

A secure, encrypted magic link is delivered to their inbox.

3

Click & Confirm

User clicks the link and verifies their identity instantly.

Log In Now
4

Logged In

Successfully authenticated and redirected automatically.

Enterprise-grade security

Passwordless doesn't mean less secure. Eliminating passwords removes the #1 attack vector.

SHA-256 Token Hashing

All tokens are cryptographically hashed. Even complex database breaches cannot expose your users' valid tokens.

// Generate secure token
const token = generateRandomString();
// Hash before storing
token_12345 8d969eef6ecad3c29a3a6292...

Biometric Passkeys

State-of-the-art WebAuthn support with strict cryptographic verification. Unphishable, hardware-backed security.

Auto-Expiration

Configurable time limits automatically invalidate expired tokens.

0:00

Rate Limiting

Built-in protection with smart attempt limits per IP address.

IP Binding

Lock magic links to the exact IP address that requested them, preventing forwarded link abuse.

Auto-Logout

Admins can configure sessions to automatically terminate after a specific duration when generating links. Maximum security for shared spaces.

One Session

Enforce strict single-device login. Automatically terminate prior ongoing sessions when a new login occurs to prevent hijacked sessions and shared accounts.

Start free, scale as you grow

Everything you need for passwordless authentication. Simple, predictable pricing.

Monthly Yearly (Save 20%)

Personal

$5/mo

Perfect for single websites

  • 1 WordPress Site
  • Unlimited magic links
  • Passkeys (WebAuthn)
  • Full Branding options
  • Standard support
Get Started

Enterprise

$29/mo

For large scale operations

  • Unlimited Sites
  • Everything in Agency
  • Custom branding controls
  • Passkeys adoption reports
  • 24/7 VIP support
Get Started

Do you need Magic Login?

Hey, let me ask you a few questions to see if Magic Login is right for you.

1. Do your users frequently forget their passwords, leading to support tickets or abandoned carts?

Ready to ditch passwords?

Join thousands of WordPress sites that have eliminated password headaches forever.